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Apple to change iPhone developers agreement: Google protests
By siliconindia
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Thursday, 10 June 2010, 21:38 IST
Bangalore: Google said recent changes to Apple's developer's agreement would effectively cripple Google's advertising tools for the iPhone, creating artificial barriers to competition. Recently Apple changed the language of the agreement. As written, it appears to prohibit certain third-party ad agencies from collecting critical usage data from iPhone applications, reports Reuters.
This would hamper rival ad agencies ability to target their ads and make it more difficult to compete with Apple's own ad network, which is set to launch July 1. AdMob recently disclosed that roughly one-third of the ads it served in April were for devices running the iPhone platform. The iPad and the iPod touch also use the software.
The initial language of Apple's new iPhone developers' agreement, which emerged in April, prohibited data about app usage to be transmitted to any outside analytics companies, which help agencies target their ads. Those rules rankled some app developers and generated questions from the Federal Trade Commission, one developer said.
This would effectively bar Google, which designed the Android mobile operating system and makes the Nexus One smartphone. Google paid $750 million for AdMob. After holding the deal up for six months, the FTC approved it last month, saying Apple's entry into the mobile ad market would increase competition.
Apple purchased mobile ad company Quattro Wireless in January, after being outbid by Google for AdMob.
In April, Apple unveiled iAd, its own advertising network, which will sell and host ads on the iPhone platform. Apple said Monday it has already reeled in $60 million worth of commitments for mobile ads.
