APC launches its Partner Engagement Program
By siliconindia
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Friday, 24 July 2009, 15:55 IST
Bangalore: APC, which provides software and systems for desktops to data centres, has launched its Partner Engagement Program (PEP) for its Authorized Service Partners to help them with tools and technologies they require to address the needs of different customer segments and markets in India.
The PEP has been designed to offer differentiated program levels to authorized service partners so as to help them grow their business and support customers better. It will leverage their core competency and areas of expertise. APC's PEP program has four levels; registered, associate, premier and enterprise. Each of these levels offers clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gain full access to APC's network of solution engineers, and ongoing support and visibility to market potential and opportunities.
As a part of PEP, APC has also introduced a CRM software tool called 'Aliment' to provide online connectivity to partners and to help them in inventory management. The CRM tool is expected to augment coordination and faster response to customer needs and issues by registering the calls received for installation/ warranty/ AMC for customers, allocating nearest Authorized Service Provider (ASP) to attend the call, managing inventories at the Authorized Service Provider level, sending replacements to customers, receiving defective units or spares from customers, sending them to central warehouse or branches and many more.
Srinivas Chebbi, Chief General Manager and Vice President of APC (India) said, "We have always focused on helping them find new, sizable market opportunities by energy efficient solutions in critical power and cooling, electrical distribution, building automation, and security, industrial automation as well as energy monitoring and control that are easy to sell."