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Android and iOS come close on Ad Impressions
By siliconindia
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Monday, 22 November 2010, 15:51 IST |
3 Comments
Bangalore: A report generated by Millenial Media shows that Google's Android operating system and Apple iOS are in neck to neck competition with each other grabbing 37 percent share in the ad impressions sector.
Android smartphone ad impressions grew 8 percent from the September report, when it tallied 29 percent to iOS' 46 percent share of impressions. Samsung was No. 2 with 17 percent. Research In Motion's BlackBerry is third with 20 percent of impressions.
Motorola held a 15 percent impression share thanks to its popular Droid 2 and Droid X handsets, which debuted on Millenial's list of top 30 handsets.
The researcher found that the original Motorola Droid, which launched to market one year ago this month, accounted for 19 percent of all Android traffic.
Google CEO Eric Schmidt said that while there are certainly pros and cons to Google's open-source Android approach and Apple's closed, protected iPhone ecosystem, he ultimately believed Android was superior for the cloud.
"We would argue that our platform is better for applications that are network-resident and that need that kind of power," Schmidt said.
Apple co-founder Steve Wozniak chimed in, saying he believed Android would one day be the dominant platform.
