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Lithium Technologies acquires Scout Labs
By siliconindia
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Thursday, 13 May 2010, 18:07 IST
Emeryville: Lithium Technologies, a provider of social CRM solutions stated the acquisition of Scout Labs, a rapidly growing social media monitoring company,acknowledged for the elegance and power of its analytical tools to power the customer network. The acquisition enable companies to listen, absorb, and act on their social customers' conversations across the web.
Though Scout Labs social media monitoring and analytics would be fully incorporated into the Lithium platform, Scout Labs' solution will continue as a stand-alone product. The integrated platform will provide wide and deep insights into customers behavior within customer communities and broadly on the social web,encourage authentic interest through word of mouth promote their products; and sustain customers through peer-to-peer engagement.
Lithium customers exalted the acquisition. "Juniper works with Lithium because they have a deep understanding of how customer communities work," said Brendan P.Lewis,Director of Corporate Social Media Relations at Juniper Networks. "Lithium helps us discover and develop brand advocates and create world class support in our community. "A panoptic image of social customers drawn from customer community data and social web data will enable organizations to obtain a detailed understanding of who their most influential advocates are and how their influences spread, a boon to social marketers.
Lithium's stellar customer roster, which includes brands ranging from Best Buy to Sony, AT&T, Univision, and Research in Motion Limited (RIM), will be augmented by Scout Labs' customers such as Disney,Coca-Cola, and Motorola. All of these companies are aiming to maximize the value of their engagement in the social web in measurable ways.
According to Esteban Kolsky, Founder and Principal at Think Jar, LLC, "The ability to analyze those sentiments and intentions across the social web has also proved to be a competitive advantage.The integration of broad social media analytics with deep customer community analytics will provide a richer picture of social customers than before, increasing organizations' ability to attract and retain customers."
