Tech biggies join hands to grab mobile app market

By Roshna Sankar   |   Friday, 07 May 2010, 18:51 IST
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Bangalore: Mobile applications, including embedded software for mobile is one of the fastest growing areas in India. To grab this fast growing market technology majors like MindTree, Wipro and Arteria has joined hands with the German based software firm SAP to innovate business solutions. The ERP firm is also open to start ups for partnerships. SAP is offering midsize products that are easy to consume. Nearly 70 percent of the company's customers are from SMBs. They have 11 partners in India including Mindtree, Wipro, Arteria Technologies and Cisco. According to V R Ferose, Managing Director, SAP Labs India, the country is seeing an explosive growth in the software industry and there is a clear need to foster close collaboration with partner ecosystem. In connection with the first anniversary celebrations of its Co-Innovation Lab (COIL), SAP has launched new business solutions that have been produced in collaboration with its partners in the SAP Labs in Bangalore. The new solutions include an insurance claims analytics solution and a new workflow and mobility solution. MindTree, a regional SAP service partner, has built a mobile application that automates sales and leasing for the real estate industry. The solution will provide geographic information of the property, details on enquiries, creation of prospectus/customers and also will generate the sales orders on the device. In line up with the co-innovation activities, Wipro Technologies, Global SAP services partner, has launched its Insurance Claims Analytics solution, architected on SAP BusinessObjects and developed in the COIL. Besides these SAP NetWeaver services partner Arteria Technologies, has introduced their mobile application and mobile client interface that has been developed in COIL. The application provides the users with a mobile Inbox for all their approval tasks like Leave Request, Travel and so on. Since its inception of COIL in Bangalore, SAP has completed 24 projects and 14 solutions with partners. Around 30 percent of COIL's projects globally come out from the Bangalore lab, which employs over 4,200 engineers. "In the last one year, the lab has witnessed active participation of SAP Global and Regional partners based out of India driving co-innovation projects, and we clearly see growing demand from our customers and partners to co-innovate with SAP," said Axel Henning Saleck, Head of Global SAP Co-Innovation Lab network. According to Vasant Kumar, Director of SAP COIL in India, solutions developed in India would take a year or two before they could be monetized. As per their monetization model, partners will go through three stages before their solution reaches the stage when it is integrated into the SAP standards.