Commenting on the importance of design in everyday life Nick Talbot, Global Design Head, Tata Elxsi said, “Tata Elxsi started the Incub@TE program to help start-ups create sustainable businesses. The association with Nasscom’s 10,000 start-up will strengthen the initiative further. Right from Insights to Innovation, this kind of design boot camp has been planned to offer participants the chance to learn design thinking — a human-centered, prototype-driven process for design that can be applied to product, services, and to  the business of design.”

Mr Ashok Madaravally, Senior Manager, NASSCOM said “With Bangalore being placed as one among the top 20 influential start-up ecosystems around the world, there is a need to nurture the start-up community and this can be possible only through a collaborative effort. We are glad that companies like Tata Elxsi are taking the initiative to build a healthy start-up ecosystem.”

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