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Symbioun introduces Revv Mobile at MAC'09
By siliconindia
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Wednesday, 18 November 2009, 20:04 IST |
1 Comments
Chennai: Symbioun Mobile introduced its mobile commerce solution- Revv Mobile at the 'Mobile Application Conference 09' organized by SiliconIndia. With a mobile phone fast becoming the perfect medium to reach the consumer on the move, a product like Revv Mobile is designed to help retailers engage with the consumers via mobile coupons, mobile brochures, mobile promotion exchange and more.
Revv Mobile enables a rich continuous engagement of a consumer with its merchant: From advertisements to promotions to discounts to coupons to purchasing and payment for a transaction and to store and inquire history of transactions for better returns management and customer service.
Shankar Janakiraman, CEO of Symbioun's India Development Center, who was a part of the panel discussion on Mobile Marketing at the MAC'09, affirms that "The MAC'09 attracted emerging players in the mobile technology domain in India and served as the right occasion to showcase Revv Mobile. The potential for promotional marketing using a mobile phone that Symbioun is spearheading in the U.S. market, is in a rather incipient stage in India. However, the country is in for a significant transformation at a rapid pace with adoption of mobile technology across the population. The time is ripe for non-spam, opt-in driven mobile marketing messages that provide customers savings, with convenience, and for merchants the reach, relevance and control over marketing."
