Special Offers And Discounts

Companies can offer festive discounts through a direct cash discount, by lowering the price significantly, or offer easy EMIs. Festival time is when people are dissipative, which makes them more vulnerable to fall into the trap of discounts and offers. Companies can also offer bundled discount, by offering selected products in a bulk at a discount. Many automobile companies, airlines, hotels, all offer heavy discounts to the tune of 10-15 percent, which attracts more customers. Since festivals focus on emotions, companies try to target that and lure more customers, and it all depends on the unique idea the company uses to differentiate their products from the remaining companies. Startups can benefit from this strategy to make customers use their products or services and trigger repeat buying.