What's in a Name?
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Nike
The Name Change Game of Big Corporates
Blue Ribbon Sports was founded in 1964 by Bill Bowerman and Philip Knight. It was later renamed to Nike in 1978. The company took its name from Nike, "the Greek goddess of victory". The company began as a casual agreement between University of Oregon track coach Bill and Phil, who was a middle distance runner. They formed Blue Ribbon Sports and started importing Japanese brand Onitsuka Tiger running shoes. One night, Johnson, a full-time salesperson of the company, had a dream of the goddess Nike, and then suggested the name Nike to his bosses. The company used its first footwear product to feature the "Swoosh" mark -- a soccer cleat called the Nike.

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