The Evolution of Product Promotion
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Getting published
The Evolution of Product Promotion
Getting published on popular media not only gives a boost to the product, but also ensures a wide coverage for the company. Editorials and reviews carry more weight than paid advertisements, as they show the opinions of experts, who have used the product. The trick is to choose the media carefully, as getting a tech magazine cover infants' products will only narrow the scope for the company. The latest trend being, that of getting covered on popular blogs helping the company to get an entity for itself.

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