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The Desperate Game Of M&A In 2012
By siliconindia
Way2Sms.com Acquired 160by2.com
With a plan to target a turnover of rs.60 crore in the financial year 2012-13, Way2Sms.com acquired 160by2.com for an undisclosed sum. Both the companies are Person-to-Person messaging portal. The founder and CEO of Way2Sms.com feels that the acquisition will not only broaden their customer penetration to 33 million unique internet users, but also give them access to 35 percent of the total internet users in India. Founded in December 2006 by Raju Vanapala, the site also allows for free text messaging, chat, email, and social media alerts.
