Tech Flops that lived in Notoriety
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MSN Direct
Tech Flops that lived in Notoriety
It was a great idea to have a multi-functional watch. MSN Direct was a smart watch with changeable, location-specific, info-displays. The SPOT (Smart Personal Objects Technology) models displayed up-to-the-minute updates on everything from the time and the weather to horoscopes, sports scores and stock quotes. But, what went wrong? Why MSN Direct became a flop? Is it due to the rise of smartphones? Whatever may be the reason, Microsoft announced its discontinuation from the market from January 2012.

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