Startups that Succeeded by Change in Business
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Groupon
Startups that Succeeded by Changing Direction
Sometimes the idea can be great and completely right, but the target market may go wrong. And this happened with Groupon. Founded in 2006, The Point bean as a platform for mobilizing groups of people towards action for various causes. Grupon was initially just one subset of another site. The group buying aspect created a buzz among the users much more than the social and political concept of the platform.

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