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New Delhi: New Delhi-based AaramShop launched AaramShop.com as an online store for groceries. The site will enable consumers to use Facebook to order and purchase grocery items from nearby grocery outlets (kirana store).
They targets 25 to 45 year old urban, well-educated and tech-savvy females and males. Currently operating in Delhi, they have plans to expand its services in 12 cities including Mumbai, Bangalore, Pune Hyderabad and other metros in coming months. The sales force of six people will tie-up with retailers. They claim to have roped in more than 100 kirana stores in its network and is adding a considerable number to it daily and have over 100 FMCG brands and 32 categories of products.
The retail company has launched a Facebook page 'AaramShop', where an application will showcase various grocery products across categories. Users can use this application to select the products and nearby grocery outlet- which has a tie-up with Aaramshop.com, to place the order specifying the time for the order to be delivered at their place and pay cash on delivery of products.
Vijay Singh, Founder and CEO, AaramShop.com, said that the portal will keep the consumer much more informed about various other brands that are available for the same product and also their pricing to enable them to opt for a much better choice for the same. Other than using Facebook to buy grocery items, users can directly access Aaramshop.com to order items from nearby grocery stores. The user will be required to create a user identity or become a member of AaramShop.com by filling in the required details.
Once the order is placed, either through Facebook or through AaramShop.com, the grocery store manager will be notified about the details of the order through SMS or e-mail, who will then deliver the products to the consumer at the specified time and place. Singh said that, in the initial they will rope in shopkeepers who are tech savvy and uses smartphone or computer. The retailer may install a printer connected with the internet through a SIM card at the shop that will print the order placed by the consumer. They plan to use advertising on AaramShop.com and leverage analytical data to earn revenue and will protect the privacy of the site user.
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