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Klout raises $1.5 Million in Series A round
By siliconindia
Bangalore: Klout, a San Francisco-based start-up that provides a service which measures influence on Twitter, has secured $1.5 million in Series A venture financing round. This funding comes from ff Asset Management LLC, Zelkova Ventures and prominent people, including Saba Founder and CEO Bobby Yazdani, SGN Co-founder and CEO Shervin Pishevar and others.
According to the company, the new funds will be used to meet the accelerating demand for Klout by millions of consumers, advertisers, brands and anyone interested in measuring and monetizing social behavior. "Klout is the essential measure of influence online, and this round validates our progress to date," said Joe Fernandez, Co-Founder and CEO of Klout. "Influential individuals and companies garner attention and drive new behaviors among their peers and across their social graph. Klout helps capture and leverage that attention, whether you're a consumer or a big brand, an application developer or a data-driven marketer." Also, Gregarious Narain is the Vice President - Product of the company.
Founded in 2008, Klout claims that it is the definitive measure of influence across the social web. Klout allows users and companies to track the impact of opinions, links and recommendations across the social graph. Klout's core technology analyzes social network user data to find indicators of influence and then provide innovative tools to interact with and interpret the data.
Those API partners include well known industry leaders such as TweetUp, CoTweet, Live Intent, Hootsuite, BzzAgent, Trendrr and Viralheat. Klout helps these partners and others surface, target and prioritize the influential users and brand advocates, both holistically and across specific topics. Klout has registered over 250,000 users and over 300 API partners, handling millions of API calls a day.
John Frankel, Founder and President of ff Asset Management said, "We are all thrilled to be associated with Klout. Klout is incredibly useful, and well-positioned to capitalize on the distinct need for a layer of intelligence for the social web. Klout is a service that makes sense of what it truly means to be and to become influential, and in so doing brings new clarity to a wide variety of applications. Soon, everyone will want to know if they have Klout and how to manage it."
