JWT to acquire stake in Mindset Advertising
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JWT to acquire stake in Mindset Advertising
Hyderabad: JWT, a global advertising network and an integrated communications company, and a part of WPP Plc, has agreed to acquire a majority stake in Hyderabad-based Mindset Advertising and will be renamed as JWT Mindset Advertising. The firm was an associate of JWT since 2007. Santha John, Ram Gedela and Anvar Alikhan founded Mindset in 1998. The company is a full service-advertising agency, which offers creative services, strategic planning and campaign execution in digital, print and audio-visual media. Prior to formation of Mindset, John headed Saatchi & Saatchi's Hyderabad operations. The firm has 44 employees and has clients from sectors like IT, education, health-care and infrastructure. Major clients include ADP, Airtel, and Pepsi. Some of the key clients of the company include Infotech, HSBC, Broadridge, Indus International School, St. Mary's College, South State Business School, Hyderabad Airport, Pepsi, NSL Group and Sagar Cement. They reported to have revenue of 5.1 crore for FY 2011 with gross assets of 4.3 crore. Headquartered in New York, JWT is a global advertising network and integrated communications company with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. John said, "We are proud to be part of JWT. We will grow to continue to be a leader in advertising in Hyderabad under the leadership team of Ram Gedela, CEO, Anvar Alikhan, Director Creative and Mark Samuel, AVP and Senior Creative Director." The JWT Hyderabad operation will be headed by Santha John. The firm has a number of blue-chip clients, especially in the cities key sectors of IT, education, health-care and infrastructure. Colvyn Harris, CEO, JWT India, said, "Hyderabad figures as one of the most promising cities in JWT's growth plans and the integration of Mindset into our global operations gives clients in the city access to the best of what JWT has to offer worldwide. It also will provide an access to the services of our family of specialist companies in various communications-related fields, including media planning and buying, digital communications, activation, public relations and market research." JWT is headquartered in New York with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT is one of the prominent names in the field of producing TV commercials to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. They have a brilliant clientele including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Nestle and many more. In 1929, JWT opened their first offices in Asia Pacific. With 3,000 employees spread across 18 countries of the world, it is now headquartered in Singapore. The firm works with some of the Asia's largest brands including Thai Airways, Singapore's Economic Development Board, Bharti Airtel and COFCO.

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