Housewives

Many companies like Amway, Tupperware, Hindustan Unilever, and even Reliance in the recent times have tried to hire housewives to push their products in the urban and rural areas. In 2001, HUL came with the concept of ‘Shakti Amma’, where housewives in small villages became direct distributors for their products. Amway and Tupperware offered the housewives to become independent representatives and sell the products in their networks on commission-basis. The women have a lot of free time at their disposal after sending their children to schools and husbands for work, and are well aware of what is happening in and around their areas. Thus product-based startups, especially in the food segment, or household articles can utilize their talent to market their products. They would not demand high salaries and can work part-time; while the startups would be able to explore larger markets.