How can Startups Benefit from Strategic Alliances?
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Global Strategic Alliance
Strategic Alliances for Startups
The global strategic alliance brings together companies across national boundaries in order to edge into a related business or a new geographical market, especially in cases where government policies prohibit the entry of foreign companies. Since, the cost of global strategic alliance is shared among corporations; it is the least expensive way for companies. The parties to the alliance enjoy more flexibility than acquisitions, and the companies can go in for equity or a non-equity alliance depending on their resources. A company should take care as a poor resource allocation can lead to a weaker management involvement, difficulty in achieving the targets on time, and loss of control on the costs and quality. An example of global strategic alliance is that of Toshiba with Apple Computers, Microsoft, IBM, Siemens, and many more. Startups can opt for this type of an alliance if they are focusing on getting their products and services to the international markets.

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