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Five Books that Every Entrepreneur Must Read
By siliconindia
Switch: How to Change Things When Change Is Hard
A book by Chip and Dan Heath who believes that the primary obstacle is a conflict that is built into our brains. Chip and Dan are the authors of the critically acclaimed bestseller Made to Stick. The book focuses on how everyday people, employees and managers, parents and nurses; have united both minds and have achieved dramatic results. The authors have brought together decades of counterintuitive research in psychology, sociology and other fields to through new light on how we can effect transformative change.
