Santa Clara: It is little more than a fortnight into 2012 and the year has already witnessed several acquisitions. Joining the bandwagon is New York based ecommerce company Fab.com, which has made its first acquisition by gulping FashionStake, an ecommerce company, which featured independent designers. “FashionStake cofounders, Vivian Weng and Daniel Gulati will join Fab.com as Head of Fashion for Women's and Men's, respectively. Over the past few months we’ve learned that our members love independent fashion, in fact, we’ve also sold a lot of fashion already. Post acquisition we plan to 'double down' on fashion and add more great independent designers and products to our sales offering,” says Jason Goldberg, CEO, Fab.com.

Launched in September 2010, FashionStake invited consumers to support the emerging designers by purchasing the stakes into the fashion collections even before the launch. The customers would then get huge discounts and other privileges on the launch of the collection. In this way, FashionStake evaluated the demand for the collection. The company had raised an undisclosed sum of funding from Battery Ventures and angel investors from the fashion industry in 2010.

Commenting on Fab.com’s interest in FashionStake, Goldberg says, “Since its launch FashionStake successfully created a dynamic marketplace of unique, independent fashion. Vivian and Daniels relationships with the hundreds of independent designers will be an asset to Fab as we expand our fashion presence.”

Fab.com was founded in 2010 by Nishith Shah, Deepa Shah, Jason Goldberg, and Bradford Shane Shellhammer, and has raised a total of $51 million in funds till now. It recently raised $40 million in its series B round of funding from Andreessen Horowitz, Menlo Ventures, First Round Capital, Baroda Ventures, SoftTech VC, and Ashton Kutcher-Guy Oseary’s A-Grade Investments. Also, it had raised a combination of early-stage round of funding in June 2011, $8 million in series A round of funding in July 2011, and a personal investment from Jason Goldberg.