Bangalore: V. Bharathwaj, the former Global CMO of 24/7 Customer, has started an emotional wellness management company MyndGenie. The company aims to create, improve, and sustain emotional wellness through the self empowerment of working professionals, students, and sports professionals.

“Emotional wellness management is a new space that completes and complements physical fitness. MyndGenie is a result of my passion to enable people live up to their potential, everyday, using neuroscience methods.  For the first time globally, emotional wellness management through brain science will be simplified and delivered using a unique combination of software and services,” says V. Bharathwaj, Founder, MyndGenie.

The company is self funded, with four people forming its core team. It estimates that emotional wellness is a totally new space and sees no direct competition. It aims at systematically controlling the wellness. Its patent pending brain profiler Neuro Profile, maps what one’s brain sees, absorbs, hears, and analyzes the information through its senses and internal beliefs. The customers can call the MyndGenie coaches, who would help solve the micro and macro issues over the phone, while ensuring confidentiality of the issue.

Bharathwaj feels that neuroscience is a vast subject which is useful to all. His idea is to simplify it, so that people can apply it to their daily life, in an attempt to reach the maximum number of people.

“If you look at an average person’s life, emotions play a very big role. MyndGenie is about how to take control of the emotions and instincts at any given point of time, by simplifying the brain patterns,” says Bharthwaj. The company is currently based out of Bangalore and is set to launch shortly in major cities.  It will also provide services for the Indian and international markets.