Companies with the Best Branding
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eBay
Companies with the Best Branding
The online auction platform eBay's key success factors include product attributes, competencies, competitive capabilities that have impact on future competitiveness. eBay has positioned itself as an extensive offering of products in different categories and created a reputation as a safe and reliable company. It started with used products and developed itself by expanding into new products. These features made it one of the reliable companies among its competitors.

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