Can Google+ beat Facebook?
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Branding
Google is the most popular site with 51 percent reach. With such reach, it is easy for Google+ to grow. It is convenient for the people to interact from the site they already go to. With vast number of users, any company or person can get good branding and publicity in very less expenses. Provided with more business exposure, the customer reach is surely going to increase and help the business tremendously to grow.

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