Brand Names Which Have Become Vernacular
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Velcro
Brand Names Which Have Become Diluted
Velcro is the brand name of its first commercially marketed fabric hook-and-loop fastener, invented in 1948 by the Swiss electrical engineer George de Mestral, who patented Velcro in 1955, subsequently redefining and developing its practical manufacture until its commercial introduction in the late 1950s. Velcro has become a household name as a verb, as in "She velcroed her purse" meaning to fasten the purse with Velcro. The Oxford dictionary defines the word 'Velcro' as a noun as "a fastener for clothes or other items, consisting of two strips of thin plastic sheets, one covered with tiny loops and the other with tiny flexible hooks, which adhere when pressed together and can be separated when pulled apart deliberately." It has also defined the word 'Velcro' as a verb as "fasten, join, or fix with Velcro."

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