Brand Names Which Have Become Vernacular
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Kleenex
Brand Names Which Have Become Diluted
Kleenex is the brand name for a variety of toiletry paper-based products such as facial tissue, bathroom tissue, paper towels, and diapers. The name Kleenex is a registered trademark if Kimberly-Clark Worldwide, Inc. In the U.S., the 'Kleenex' name has become genericized, as the product has led to the use of its name to refer to any facial tissue, regardless of the brand. It has also been added to many dictionaries, including Merrian-Webster, and Oxford.

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