Selling Pixels at a Webpage for $1 Million

The time when Alex Tew just began studying business at the University of Nottingham, he came up with an idea to fund his education. He thought that $1 per pixel was a reasonable price for a solitary pixel floating around in a cyberspace. He founded his company called 'The Million Dollar Homepage". Tew bought a web domain, laid out an area of 1million pixels and sold them in $100 blocks. Advertisement ranged from online casinos to Target and everything in between. This was The Million Dollar Homepage. Although it was an extremely simple idea, the unique project attracted enormous amount of press coverage and eventually earned $1,037,100 in a matter of months.