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Fremont: "The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in," once said Harold Goddard. The quote is true for the war in the business world too. As an entrepreneur, one needs to learn how to rise above the noise and tell stories that the people related to your business, like investors, customers, vendors and media; are interested in listening and talking about.
Many startups lack the crucial element of storytelling. Their great idea, great product or valuable services does not reach to the target audience. If your business is not worth talking about, then it is better not to start one at all. It is a way to help in the creation of your value proposition. Storytelling also makes you more social understanding. It promotes understanding of other peoples and cultures, and this can help you to incorporate diversity and multilingualism in your organization. It also ignites memory, imaging, vocabulary, comprehension and sequencing.
Your listening skill enhances making your more effective in the learning process. It also sharpens your memory and makes you more effective in problem solving. This makes you more eligible in making your target audience better understand about the necessity of their attaching with your brand.
The more vivid the story - through narrative or through imagery - the more emotionally arousing, and this is what triggers the impetus to help. If you present a more statistical figure, it tends people to be more calculative and react in an uncaring manner. Even the VCs need to listen to the story behind your startup. But these stories should not be a rhyme, it should be interesting inclusive of all facts and figures. This will create interest in them to know more about your organization.
Startups need to think big pictures and look at what they have built, the benefits of their product or service and the pain point they are addressing and insert themselves into a larger story they are a part of rather than just trying to be the focus.
A good story always leads to another point of view, another adventure, image, voice, another place and another time. It keeps the door open for others to behold you in a gracious way. And with so much of benefits attached to it, a startup should learn to be a great storyteller.
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