Processing .....please wait.. 
The article has been forwarded.... 
Sony to launch 3D home entertainment solutions in India
By siliconindia
|
Friday, 10 September 2010, 18:11 IST
Mumbai: Sony India announced its plans to deliver an array of 3D Home entertainment solutions in 2010. It will leverage all its diverse business assets to create a "3D world" encompassing electronics, games and 3D content.
Sony states that with the launch of 3D-enabled hardware products and software content, it aims to promote and establish 3D culture in India and make this technology easily accessible to a wider audience. The company aims at 30 percent revenue contribution from 3D products by 2012.
Masaru Tamagawa, Managing Director, Sony India, said, "We plan to become the market leader of 3D on account of providing the most comprehensive range of 3D products & content solutions. Sony group of companies have come together with a wealth of technology and engineering resources spanning both professional and consumer markets. This will enable us to bring the optimum 3D exposure to the Indian market." He also said that the Indian consumer is willing to experiment and hence Sony has high hopes from this technology.
Sony India is introducing 3D technology in 4K projector with lens, professional cameras, BRAVIA LCD TVs, Blu-ray disc products, digital still cameras & PlayStation. Through innovation and leadership in 3D, Sony hopes to ensure preferred partner status with its customers.
The electronics major has allocated a whopping budget of 
50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. ATL activities that commence from September 10 will include television commercial, print advertisements & billboards. Additionally, consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities. At the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of Buy 1 Get 1 Free movie ticket in Delhi & Mumbai.
50 crore which will include Above-the-line (ATL) & Below-the-line (BTL) activities to promote 3D. ATL activities that commence from September 10 will include television commercial, print advertisements & billboards. Additionally, consumer promotions, shop-front activities and local trade events will be conducted as part of BTL activities. At the launch of 3D technology in India, Sony has also introduced its 3D TVs in attractive package offers and also some software/hardware bundle opportunities for 3D Blu-ray products. Sony will show the latest 3D movie from Sony Pictures, Resident Evil, at a special promotional offer of Buy 1 Get 1 Free movie ticket in Delhi & Mumbai.
