Sony puts music on the cloud
By siliconindia   |   Thursday, 02 September 2010, 15:39 IST   |    1 Comments
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Sony puts music on the cloud
Berlin: Sony has announced a new service called Music Unlimited, through which its electronic products will stream music, converting them into online libraries. The new service joins Sony's already available video-on-demand service called the Qriocity service. Fujio Nishida, President, Sony Europe said of the new service, "It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices. The service will be going live by the end of the year." The announcement of Music Unlimited service came at the IFA electronics show, which is the world's largest trade fair for consumer electronics and home appliances. Although Sony has been trying hard to push its music services and pitting it against Apple time and again, the results have not been to Sony's liking. However, with the Qriocity service, Sony has taken the music and video on the cloud. This a completely different model and a novel approach. The cloud model allows the music to be sent over the network to several devices including Sony's TVs, Blu-ray players, PS3 game consoles, and Windows PCs. The service will gradually be available on range of portable devices of the future, added Nishida. Nothing was announced of the cost of the service or the range of the music that will be available in the service. Chris Thielbar, Manager, Product Planning for Sony's network services said that Sony was still negotiating with labels.

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