Smartphone User Base To Hit 1.75bn In 2014: Emarketer
New Delhi: Aided by growing adoption of smartphones, especially in emerging markets, global smartphone users are expected to touch 1.75 billion this year, market research firm eMarketer said. The firm also pegged global mobile phone users to reach 4.55 billion in 2014.
"The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017," the firm said. Nearly two-fifths of all mobile phone users, close to one-quarter of the worldwide population, will use a smartphone at least monthly this year, it added.
The firm said the slowing mobile adoption will get a boost from developing regions in Asia-Pacific and other places.
"eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. Mobile adoption is slowing, but new users in the developing regions of Asia-Pacific and the Middle East and Africa will drive further increases," it added.
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