Should users be concerned about their information?

When a company goes public it has be more transparent, is held more accountable, will be scrutinized more and there will be the pressure to maximize returns which will make the usage of personal data more and will raise the privacy issues. "Facebook is probably going to face some difficult balancing issues, in terms of meeting its new shareholders' expressed desire to exploit the data they have with the fact that if they exploit the data too much it can drag down the effectiveness of advertising," says theguardian.

Where will they invest the extra bucks?

In the IPO Facebook will be raising around $10bn which is more than enough to make some big buys. Debra Aho Williamson, principal analyst at eMarketer, expects Facebook will use its IPO cash to strengthen its mobile site. "Facebook has always lagged a little bit behind in delivering a really solid user experience on mobile devices," she says. "As Facebook moves into markets where mobile are the primary way people access the internet, it is important to deliver a good mobile experience."