After achieving this feat, Subrah Iyar is back in the business with Moxtra. Maslow’s hierarchy of needs lists the highest needs as, something Abraham Maslow called, Self-Actualization. When a man has accomplished or rather, climbed up the pyramid of Maslow’s hierarchy, and achieved all the other needs of physiological, safety, love and esteem then a man is driven one singular need; self-actualization. The need to realize a man’s potential in its entirety. Maslow describes this level as the desire to accomplish everything that one can, to become the most that one can be.

Maslow’s theory would aptly explain why entrepreneurs choose such paths in life: when a man’s talent can give him a job in any of the leading multinational companies in the world then why would he go through the trouble of starting out a small firm, right from the very beginning, and compete with players who have already grabbed a handsome share of the market? – Because he can and because it gives him satisfaction like nothing else.

A discussion with his daughter Leena, a business student at King's College in London, was one of the inspirations that led to Moxtra, which launched in Cupertino, Calif., in June. With 25 employees, the company launched its first product, an app to organize content in virtual binders, in late January. He boasts that it attracted more users in its first two weeks than Pinterest did in its first 18 months. Though the path of an entrepreneur is mostly filled with challenges and dark points; Subrah Iyer in an interview with Businessweek says, “This is fun. I feel engaged and there’s a reason to wake up in the morning.”

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