Secrets Behind The Catchy Names Of Hot Startups


Aardvark

An animal story

Aardvark is a website that helps many people across the globe. It helps users to type or email questions that can be answered by appropriate people in their own social networks.  There were many advantages of having this as a name because alphabetically speaking there weren’t many names that could trump this name a spot which was occupied on Ventilla’s buddy roster by his friend Aaron.

Aardvark also highlighted an animal, it was being recognized by people and slowly they realized that an animal existed with this name though they did not have any close association. The founder Ventilla says  “We also felt that an animal had the right positioning as helpful but not perfect because If we chose a human or a robot mascot people would spend their time trying to make it look stupid, but they’d cut an animal more slack”