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SAB Networks launches 'WeddingAdServer.com'
By siliconindia
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Tuesday, 13 October 2009, 00:00 IST
Bangalore: SAB Networks has launched the portal WeddingAdServer.com, which is an India-based vertical ad network that offers contextual advertising services to organizations dealing with wedding segment.
Vertical ad networks offer a platform for organizations to implement their contextual advertising campaigns. If the vertical ad network model runs properly, it will benefit entities including - the content creators, advertisers, and visitors participating in online conversations. In a recently released study report by comScore, the proportion of American Internet audience using vertical ad networks is increased to about 57 percent. Vertical ad networks target specific groups of Internet users with unique interests.
According to the company, the WeddingAdServer offers a viable alternative for advertisers to target brides and grooms at very competitive prices. It is specifically designed for small to medium size wedding-related websites looking to improve and monetize their online traffic and provide commission up to 90 percent. Wedding Adserver.com adopts an open media model for aggregating wedding related content from independent publishers.
SAB Networks and the team said that marketers and different market segments can benefit from the vertical ad network model by effectively adopting it to target their audiences. According to recent studies, WeddingAdserver gets millions of visitor every month. Also, the company states that advertisers in the network increase conversion rates, Return on Investment (ROI) and visibility by targeting the niche within the wedding vertical it is looking to satisfy.
