Jobs Initially Opposed Apps

The thousands of applications available on iTunes have become a defining feature for Apple and have earned developers billions of dollars.

Jobs, however, initially opposed the idea of offering third-party apps.

Art Levinson, a member of Apple's board, recalled phoning Jobs "half a dozen times to lobby for the potential of the apps." Isaacson writes that Jobs "at first quashed the discussion, partly because he felt his team did not have the bandwidth to figure out all the complexities that would be involved in policing third-party app developers."

Jobs Was 'Depressed' By Lukewarm Reaction To iPad

Though iPad has been an unqualified success for Apple, the initial reaction to the tablet was lukewarm at best. People mocked its name, dismissed it as little more than an overgrown iPod touch, and speculated that it could be Apple's second Newton--a big, giant flop.

"I kind of got depressed today. It knocks you back a bit," Jobs told Isaacson the night after he unveiled the iPad.