Ramayana: The Epic of Entrepreneurial Lessons

By siliconindia  |  Monday, 30 November -1, 05:30 IST

7. Brand is bigger than the "owner" of the brand

A big challenge on the way to Lanka was to cross the southern sea. People suggested inscribing the name “Rama” on the stone and then throwing it. Surprisingly it worked and a construction of the bridge started by monkeys ‘Nal’ and ‘Neel’. After sometime Rama decided to help and he threw a stone in the ocean. To everyone’s amazement, it sank. Everyone realized that it happened because the stone was not inscribed with “Rama”.

Lord Rama was confident that he does not need to use his "brand" as he was THE "brand" and tried to repeat the magic. But it did not work. It was not "branded" with "Rama".

This explains that a brand is always bigger than the owner of the brand. An entrepreneur should feel good when people recognize him by the name his company.  He should feel happy that his brand is becoming bigger than him.

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