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RadiumOne brings total funding to $33.5 Million
By siliconindia
San Francisco: RadiumOne , the digital ad network that leverages the social web to deliver superior advertising performance through its patent-pending ShareGraph technology, announced that it has closed a $21 million Series B funding round led by Crosslink Capital. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing total funding to $33.5 million.
The latest funding round will primarily be used for international expansion and acquisitions. RadiumOne recently opened its UK office, and in the coming months will be launching in continental Europe and Asia Pacific.
Gurbaksh Chahal, Founder and CEO of RadiumOne said "Our goal at RadiumOne is to use social data to change online advertising for the better, and make a positive measureable impact on advertisers and consumers, the 'social evolution' of the Internet has given us an opportunity to do this, and we feel we're filling the void of socially-targeted advertising outside of Facebook."
Using the ShareGraph technology, which analyzes how users communicate with their closest connections, RadiumOne identifies the specific consumers who are most likely to engage with a brand's ads. As a result, advertisers achieve more efficiency and access to audiences that traditional behavioral targeting techniques miss.
Jim McLean, partner at Crosslink Capital and new member of RadiumOne's board said "When we look at potential portfolio companies, we try to identify who has the technology and vision to really disrupt an industry and make a global impact."
