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PC-makers count big on India specific models
By siliconindia
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Wednesday, 09 July 2008, 18:56 IST
Bangalore: Seeing a big demand among business users, leading computer makers are putting much emphasis on Made-for-India models with unconventional designs and attractive prices.
Hewlett Packard (HP) is the latest one to join the bandwagon with a low-cost model Dx2009 or Mini DT business desktop. The Mini DT has been priced at Rs 12,500 without the monitor and is 92 percent smaller than a conventional desktop.
Arun Rao, HP India's country manager for the business desktops unit, said demand is rising for PCs which are priced low but which provide the maximum functional value. The Mini DT is being targeted at small & medium business and BPO companies as it thinks the computer's smaller size will help save space and hence real-estate costs.
Intel, AMD, Dell and Wipro have also launched computers with the commercial segment at the target. AMD and Wipro are jointly promoting Protos, a computer with a small form factor where the central processing unit (CPU) has been shrunk to a bare minimum. This AMD-designed product is being manufactured and marketed by Wipro Infotech. Intel's small form factor PC, called the classmate PC, is aimed at the education segment and a major part of the design for the product was undertaken in India.
Intel also recently launched a new range of notebook PCs called Netbook priced at $300 (Rs 12,900) and meant for growth markets like India.
The common thread with these machines is that they are suited only to Indian conditions. In the case of Protos, it can be operated on a 12-volt battery and can withstand extreme weather.
