NeoNiche was the agency of choice to manage the India leg of the tour right from Target spotting to lead management to getting the right profile of audience for the event and putting up the entire logistics for the event.

The logistics of event comprised of a Keynote set with five separate breakouts and the complete expo experience by OpenText as well as Partners. Apart from the customised partner booths, the highlight of the event was the OpenText Experience Zone with five product showcases. The experience zone was very well received and saw high level of interaction amongst the delegates and OpenText experts.

Quoting on the event Mr. Ashish Iyer, Director & Co-Founder at NeoNiche said, “We got an opportunity to refer to some of the global events done by OpenText and having seen that, the biggest challenge for us was to create that world class event experience. Elements like an elaborate keynote setup, State of the art Innovation zone for OpenText and best in class technology for Audience Tracking and lead management through RFID technology ensured that it was truly world class. To add to the aesthetics of the event and one of the most important element of the event was the profile of audience attending. The NeoNiche Lead Management team ensured that the right audience was targeted for the event and nurtured each and every registration to ensure attendance.
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