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Online networking pips email in popularity
By siliconindia
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Friday, 13 March 2009, 22:45 IST |
1 Comments
Bangalore: Networking on the websites has become the latest craze for the entire world, with a study asserting that people spent more time on networking than on email. One minute, in every 11 minutes spent online globally, is spend on networking sites.
"While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing," said John Burbank, the CEO of Nielsen Online. The study released by Nielsen Online also pin points that these sites account for almost ten percent of time spent on the internet. Between December 2007 and December 2008, the time spent on the sites climbed 63 percent to 45 billion minutes.
The figure was even higher for the world's most popular networking site, Facebook, where members spent 20.5 billion minutes, up 566 percent from 3.1 percent the previous year. Moreover, in the past year, the reach of online networking sites grew more than five percent. Although Facebook is the most popular networking site globally, with 108.3 million unique visitors, preferences differ by nationality. Facebook is the top site in Australia, Spain, Switzerland, France, the United Kingdom and Italy, while U.S. favors MySpace. In Japan, local site Mixi reigns, and in Brazil, Google's networking site, Orkut, is number one.
