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Online Ad Servers For Startups
By siliconindia
AppNexus
The New York City-based AppNexus provides a platform specializing in real time online advertising. It offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It also integrates with advertising sources including Google’s DOubleClick, Microsift’s AdCEN and aggregators. The cloud-based ad serving platform was built from the ground up to serve the real-time advertising needs of trading desks, ad networks and publisher networks.
