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Now, viewers turn away from TV for social networking
By siliconindia
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Friday, 15 October 2010, 23:09 IST
Mumbai: Most of the youngsters among the prime time viewers of television channels are now switching to social networking sites and the internet, reports Priyanka Joshi from the Business Standard.
According online audience measurement agecy, the highest activity on the internet is recorded between 6 pm and 10 pm. "We found that users between 15 and 24 years are most active on social media sites like Facebook and Orkut between 5 pm and 9 pm, indicating they are logging in from home PCs. While users in the 25-35 year age group are most active on social sites at around 3 pm, indicating extensive use of social networks at work," says Amit Bhartiya, Business Head, ViziSense.
Even if numbers tilt in favor of the TV industry, capturing a slice of the online audience and mobile subscribers is getting critical for broadcasters. "Social networking is finding users beyond the top eight metros. In fact, almost 60 per cent of users on social media sites come from outside of the metros and that explains how engaging the platforms are for youth," added Bhartiya.
Facebook, LinkedIn and Ibibo remain the top social networking sites, where an average Indian internet user spends the most time.
