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Now, an iPhone application from Accenture
By siliconindia
Paris: Generali France, the second largest general insurer in France and a main foreign subsidiary of the Generali Group, has unveiled a new life insurance application for iPhone created and implemented with the help of Accenture.
The new application will be available in the beginning of 2010, and will provide Generali France's network of financial advisors real time access through their mobile device to their client portfolio as well as detailed information for each client account, including savings, payment history, investment portfolios and the financial performance of each fund in which savings are invested.
A 'business-to-consumer' version will also be made available for the Generali France's client network of financial advisors and for the direct clients of its internet subsidiary, who will have direct access to their own accounts.
Accenture assisted Generali France in defining the targeted audience for the application, the business needs, the 'must-have' functionalities that would benefit end users, and the required IT architecture. Accenture also designed the application's user friendly screen interfaces.
"Following an Accenture workshop on how changes in consumer behavior are driven by the increased usage of smartphones, we decided to work with the company to develop concrete business applications for our life insurance operations," said Stephane Dedeyan, a member of the board of management of Generali France.
"This new application for iPhone will be particularly helpful to our financial advisers, who are looking for innovative ways to stay close to their clients, as well as to our clients who will be able to directly access their account in a user-friendly way," added Dedeyan.
"By implementing one of the first life insurance applications for iPhone and providing financial advisers and clients with an easy to use application that enables them to access the information they need, no matter where they are, Generali France is demonstrating its ability to innovate and take advantage of the increased use of smartphones to give customers a distinctly different customer experience," said Khalid Lahraoui, Senior Executive, Accenture Financial Services.
The application will be enhanced with new features such as news alerts and a savings simulator. A property and casualty version which would enable Generali France's clients to manage their claims to settlement, is being studied by the insurer.
