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New categories emerge in personal computers, says HP
By siliconindia
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Monday, 07 January 2008, 20:30 IST
Hyderabad: With the definition of the youth category getting broadened and new sub-verticals cropping up, the personal computer market is undergoing a transformation, reported Business Line.
The domestic PC market is poised for a 25 to 30 percent growth this year with broader youth and education segments driving this momentum, according to Rajiev Grover, Director of Consumer Products, Personal Systems Group, Hewlett Packard India. The growth is backed by the projected increase in broadband connections.
Recently, Grover said that the market is being driven by youth, whose definition has a very broad connotation now - the segment ranges from a 15-year-old up to even a 45-year-old businessman. And, each of these segments has different and yet very specialized requirements.
"For instance, youngsters want a 17-inch laptop for edutainment and gaming requirements. On the other side, we have people on the move (road warriors) who want laptops which are light and power efficient and for them there are the smaller screen ones," he said.
These categories are now being addressed by the HP and Compaq line of products, which includes the touch smart PC range, which is now a lifestyle product rather than merely being a PC. Even when it comes to desktops, the CRT range has paved way for TFT and the trend is towards monitors that are bigger - from 15 to 17 inch.
