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Mumbai: Netcore Solutions, provider of digital marketing solutions, has launched an innovative enterprise marketing solution "90ml". The product is an enterprise package that aims to highlight a new channel of consensual marketing for companies through an innovative platform.
The company provides innovative solutions on Email that helps enterprises manage their email infrastructure and broadcast transactional and promotional emails in bulk, and Mobile solutions which are 2G and 3G ready, offers solutions for entire customer lifecycle using interactive text, picture, voice SMS and WAP Push.
Founded by Rajesh Jain, the company envisions to become Enterprise IT and Mobile VAS operator enabling organizations manage and maintain their Digital Communications Infrastructure and explore its potential to provide solutions for entire customer lifecycle. Jain is also the founder and CEO of IndiaWorld and the founder of Novatium. He has done is M.S. from Columbia University, U.S. and B.Tech from IIT Mumbai.
With the launch of 90ml, Netcore emphasizes on 90 days mobile linkage between the organization and the consumer. It is a scratch card, which can be innovately, bundled as a relationship card, a product replica card, a visiting card and packaged with any product. Its engagement process also includes Multimedia Messages and voice-based communication, along with SMS.90ml enables the enterprise for a consensual engagement with the prospects over a period of 90 days and convert them to a consumer through meaningful multi-flavor communication over mobile and hence reducing mobile spam.
Abhijit Saxena, CEO, Netcore Solutions, says, "Mobile advertising has emerged as an integral part of a brand's marketing campaign today. It has become an important engagement tool to fulfill the gap that traditional media has been unable to bridge and has become the next wave of opportunity for marketers, brands and advertising agencies to capture the attention of highly desirable and affluent consumers on the go. 90ml has the potential of changing the way BTL activities are currently carried out and adding a new digital dimension to it as well."
Earlier the companies, which were engaged in communications via SMS in the past, had the option for blast-in base, the accuracy of which could never be determined and banked upon. But with 90ml, the organizations will have the privilege of communicating to only appropriate customers who are and will be interested in the products, hence ensuring faster sales cycle and optimized marketing spend.
Rohit Kaul, Business Head, 90ml, says, "Realizing that Mobile advertising is a rapidly growing sector in this innovating Indian market providing brands, agencies and marketers are scouting for an opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. Our offerings will continue to be more personal in nature, relevant to the end user as well as cost effective to both user and the organization."
Mobile Advertising is emerging segment in the mobile, advertising and telecommunications industry today. Though still rapidly evolving, the Mobile Advertising industry is generating responses that are as high as 40 percent compared with a five percent response rate through direct mail and one percent with internet banner ads. "The current client base is spread over various industry verticals namely retail, education, FMCG, real estate, events and others. The content pertaining to these verticals can vary from special offers to fluctuation in the markets about properties," says Vishwajeet Sukhija, General Manager, Marketing, 90ml.
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