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Most Trusted Brands in India
By siliconindia
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Britannia
Britannia has always been recognized for its innovative approaches to products and marketing them. It has been India's biggest and pre-eminent food brand. Its 50-50 Maska-Chaska campaign became one of the country most successful product launches. In 2002, Britannia's New Business Division formed a joint venture with Fonterra (the world's second largest diary), which led to the birth of Britannia New Zealand Foods. Its vision and accelerating graph made Forbes magazine to include Britannia's name in "one amongst the Top 200 small companies in the world".
