Bangalore: The shopping fever has hit the chill air whilst Christmas greeting cards getting engraved with verbal and floral charms. And the way America is going to shop this Christmas season, may turn eyeballs for its sheer weirdness. According to a study conducted by CashStar, a digital gifting and incentive company, about 38 million Americans has shopped online while sitting on the toilet seats!      

The study showed that online Americans are shopping from their Smartphones and tablets in mass numbers, sometimes from unexpected places. The study was carried out by Harris Interactive, a market research firm on behalf of Cash Star this month arrived at the number by randomly interviewing 2,104 U.S. adult respondents, about the strange places they did online shopping.      

"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," said David Stone, co-founder and CEO of CashStar, reports CNBC. "The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their e-commerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013. Retailers on the CashStar platform whose eGift Card website is optimized for mobile have seen 3,700 percent more sales from mobile devices this year than retailers whose sites are not mobile-optimized. Why? Because the experience is so much better, faster, and easier for consumers."

The survey also found the other odd places the consumers shopped online. It includes-- while driving, in don’t disturb zones, at conference table and literally while shopping in the physical stores.  

So recipient of the Christmas gifts in U.S. may have less to wonder the means it got ordered.