Mobile Tools that will Help You Grow Your Business
Printer Print Email Email
Fremont: With the increasing penetration of mobile in the world, the mobile email use is on the rise, where as computer email use is declining. Even in the rural areas, people are now more intended towards using mobile than computers. This surely has given privilege to several businessmen, especially small, to reach to their target customers in a much lesser cost. The advantages of mobile marketing are more than just an easy approach to the customers. It is more affordable in terms of cost than the traditional marketing channels such as direct mail, print, television and others, and is also more effective as it has comparatively higher read rate. As there are several mobile marketing tools available, the following tools are surely going to prove more effective in terms of performance. Text Message Marketing Text Message Marketing has become a widely used phenomenon these days. Every large or small business is being attracted towards it due to its tremendous results and output of advertising. One of the important reasons behind it is the changing perception of consumers. People have become busier and they do not have time to waste so they need faster and quick things that click to their minds with in no time. Mobile Websites With smartphone ownership growing at a rate of 72 percent a year, mobile websites have a huge scope to reach to the target audience. Mobile websites are condensed versions of regular websites that quickly give customers the information they need to make purchasing decisions. By creating a good mobile website, you can ensure that the customers reaches you at every place and every time they want to as with more and more consumers conducting searches via their smartphones, it is natural that the businesses with the most dominant mobile web presence will receive more customers via mobile searches. Location Based Services One of the popular mobile business trends, social media is on a verge of continuous increase. These mobile social media applications allow customers to check-in to your business, notifying their network of friends of their current location. Businesses can give discounts and other promotions to help build a loyal customer base. Email Marketing With the increasing number of smartphone users, it is good to interact with your customers through email marketing campaign. Promotional emails and newsletters, both are an excellent form of marketing tool to reach your customers.

Digital Supply Chain Transformation – Winning the AI/ML Way