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Mobile apps to grow to 44 million by 2016
By siliconindia
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Monday, 02 May 2011, 23:02 IST |
2 Comments
Bangalore: Mobile application is the next growing industry in the world. Everybody wants to join the race of mobile application. A recent study by ABI research reveals that, the next five years will see an increase of 44 billion cumulative downloads. By the year 2016, global population is expected to touch 7 billion. Within the next five years the mobile industry will have nothing but only smartphones and touch screens to offer. According to estimates every man, woman and child on the planet will download six mobile apps each by 2016.
The tremendous rise of mobile economy has raised the level of mobile software and quest for new apps by consumers. ABI research analyst Fei Feng Seet stated that on such a scenario where there is huge number of choices available, app developers and app stores need to innovate continuously in order to maintain consumers' interest.
For the first time, in the last quarter more than half of the phones sold in U.S. were smartphones. And consumers seemed to be obsessed with mobile apps. Everybody wants to keep there smartphone upgraded with the latest application. And when phone makers are competing with each other, the expansion seems never ending.
The research firm said that, an app called OfferedApp promises to provide a paid app each day in exchange for users completing a simple survey or signing up for an offer with advertisers. Some apps also offer virtual currency or other premiums to consumers who download a featured app from the developer. However these new marketing tactics are likely to face opposition as iTunes will be coming out with innovating ideas.
iTunes is launching major renovations to it in order to capture the market that they had created once. They have initiated modifications to its App Store ranking algorithm. This ranking system takes into account qualitative information such as reviews, download statistics to keep a check on its products.
Microsoft did a paradigm shift as it wanted to capitalize the booming market of mobile applications. But it did not seem to fetch the same amount of name and fame as its computers. It seems to be on track now with its office products. The increasing demand for mobile application is likely to see many new entrants in this field.
