"Aside from the top-tier international brands or Chinese brands that also ship globally like Huawei and ZTE, there is also a rising segment of homegrown brands, which as a group have been steadily rising in shipments and prominence," IDC said in its latest report on mobile shipments.

These homegrown players comprised 38% of second quarter 2013 volumes, up from 20 percent in the same quarter of 2012 and 7 percent in 2011 second quarter, it added.

Asia/Pacific region saw mobile shipments of 119 million units in April-June 2013, up 10 percent quarter-on-quarter and a huge jump of 75 percent from Q2 2012, IDC said.

"In emerging markets like China and India, IDC has seen many local competitors spring up, but only in the last few quarters have we seen them aggressively scale up, competitive on both price and hardware specs like bigger screens.

"We are now hitting a place where there are Smartphones for every price point, where the masses will benefit from the slew of players bringing in more options," the firm said.

This is the first quarter that IDC saw both the under $50 segment of Smartphones gain some traction in China. While, the 4-inch plus screen size segment drove most shipments, the 5-6-inch segment saw its first gain in both China and India, it added.

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